Be Found Online through Natural Search
Search Engine Optimization (SEO), also known as organic search marketing, is the process of selecting targeted keyword phrases related to your business and ensuring that your site ranks highly when potential buyers are searching for products and services related to these keywords. At THE ROSTER, we ensure that web pages are readable to search engines and place the appropriate emphasis on the key topics contained within the individual page of your website. We provide all the services of a search marketing agency in order to make sure the sites we develop and manage always stay ahead of the curve in terms of the latest search engine developments.
At THE ROSTER, we customize each individual campaign to suit our client’s needs. That being said, the following are the most standard Phases of our SEO approach…
Keyword Analysis
Choosing the best keywords and phrases to fully optimize your website always begins with careful and considered research. This might be the most important part of organic search marketing. THE ROSTER provides recommended keywords to our website clients that best describe their company and products or services. These keywords and phrases include terms which describe the following:
- Your Products and/or Services: THE ROSTER will work with you to compile keywords and phrases that best describe your Products and/or Services.
- Your Location: These keywords and phrases describe the geographic area where your company does its business, which allows us to more thoroughly target your business’s audience.
- Competitor Analysis: THE ROSTER will provide you with necessary tools to rise above your competition and maintain a top position among search engines. After establishing the most effective keywords, THE ROSTER will provide you with a broad competitive analysis and baseline report showing you where you are relevant to your competition for each keyword.
Website Optimization
When it comes to making your website search engine friendly, effective keywords and copy writing are just a small part of the battle. Despite the seeming complexity of search engines, they are not yet complex enough to read all the content that browsers display. Flash, JavaScript, DHTML, and framing technologies are just a few types of web design which can pose problems for search engine spiders. While they create appealing sites for users, they can stop search engine spiders from effectively crawling your site.
All THE ROSTER websites contain search engine optimized back-end architecture, World Wide Web Consortium (W3C) Web Standards page layout, RSS/ATOM feeds, and strategic keyword/phrases placement.
Regardless of whether your site was programmed in pure, easy to read HTML, it still may not be relaying appropriate information to the search engine spider. Title, Headings, Meta tags and Strong Tags are all important elements in effective code writing as search engines refer to a specific code for determining content within a web page.
Fully optimized websites should include the following:
- Site Architecture: THE ROSTER websites are designed so that all web pages are placed in top level directories and use keywords in file names to further increase a company’s search engine rankings.
- Database Flexibility - Static Load Speed: While we store all of THE ROSTER hosted websites in a database, each individual site web page is published in static form and is optimized to reduce its file size, thus reducing band width. Small static files lead to faster page downloads which increases the ease in which a search engine spider can index a website and lead to better user experience.
- Optimal Page Layout and Navigation Schemes: THE ROSTER websites provide page layouts and navigation schemes that allow search engine spiders to index a site easily and efficiently. Web page layouts include keywords and phrases placed optimally on the page, including placement within:
- Page Title Tags
- Strong Text Tags
- Page Heading Tags
- Meta Description Tags
- Meta Keywords Tags
- Alt Text for Images
- Text Links for Navigation
- Sitemap
Search Engine Submissions
Once your website is fully optimized at THE ROSTER, we will submit your site to various Search Engines so that they will re-spider your newly optimized site and index your updated content. We will also write text for various topic relevant Directory Submissions.
Inbound Linking
Quality inbound links are one of the most important factors in internet search marketing. Ethical measures to achieve a high number of links are needed to assure the on-page optimizations reach their full potential.
Traffic Reports
Enhanced Website traffic reports are a component of all THE ROSTER SEO Campaigns. These reports are generated using industry leading Google web analytics software, which provides daily, weekly, and monthly metrics to help track your website’s performance.
With the Google tracking reports, you can determine how many visitors come to your site, where they’re coming from, and what specific pages they look at — information that can be used to continually increase your company’s online reach and visibility. This reporting system makes it possible for you to track “unique visitors” to your site, observe click paths, and obtain loyalty metrics, including numbers of first-time visitors, returning visitors and frequency of use.
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